Seongsu Seoul Winter: Dasique Pop-Ups, Café Dasique View & Gamjatang

Seongsu Seoul Winter Memory: Pop-Ups, Café Dasique & Gamjatang

Updated October 2025 with refreshed links and new Seongsu café notes.

Seoul changes so quickly that every visit feels like a new city. This post isn’t about today, but a memory of my last winter in Seongsu—a season of holiday pop-ups, warm cafés, and comforting food. I’m returning this September, so I wanted to capture those moments before sharing what Seongsu looks like now.

Winter in Seongsu: Holiday Pop-Ups & Dasique Flagship

The streets were alive with holiday pop-ups and installations, and one building stood out—wrapped like a glowing gift box. That was the Dasique flagship store, home to their playful “Chewing Glow Pot” pop-up.

Dasique flagship wrapped like a gift — Seongsu’s pop-up season in full glow.

Inside, I browsed cosmetics with festive energy—discounts, limited editions, and a steady crowd. The best part came upstairs at the second floor, Café Dasique.

Café Dasique: Pink Interiors & Dior Seongsu Window View

The café felt like stepping into the brand world: blush-pink interiors, seasonal desserts, beautifully served lattes. I queued for a window seat and got the perfect view of the Dior Seongsu concept store glowing across the street.

Café Dasique window seat with Dior Seongsu glowing across the street.

Warm coffee, shopping bags, and that luminous building across the window—a pause in the middle of Seoul’s energy. A true Soyomoment (소요, 逍遙): a calm instant that lingers.

Seasonal desserts and matcha at Café Dasique—pure winter joy.

Winter special: a snowman dessert with a hot latte.

Other Pop-Up Highlights

• Dasique “Chewing Glow Pot”—playful, festive, and highly photo-friendly.
• TIRTIR Pop-Up—a bold red installation turning shopping into an immersive experience.

TIRTIR’s vivid red pop-up—unmissable on a winter walk.

Somunnan Seongsu Gamjatang: The Perfect Winter Stew

After pop-ups and café time, I ended with gamjatang (pork bone stew) at Somunnan Seongsu Gamjatang. It’s a 24-hour local legend—long queues, deeply flavorful broth.

Somunnan Seongsu Gamjatang—rich, spicy, and worth the wait.

I waited about 40–50 minutes, made easier by the heated benches for people in line. When my turn came, that rich, spicy stew—full of tender pork and potatoes—was winter comfort in a bowl.

Looking Ahead

Time moves fast in Korea—and Seongsu changes even faster. I’ll be back in Seoul soon and will update this post with what’s new in the neighbourhood.

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