K-Pop Demon Hunters × Nongshim: Shin Ramyun & Shrimp Crackers Snack Hunt
One Drink Run, Six K-Pop Demon Hunters Snacks Later
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| K-Pop Demon Hunters display spotted in a Korean market—Rumi, Mira, and Zoey fronting the collab in the snack/ramen aisle. |
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| Shrimp Crackers meet K-Pop Demon Hunters — the collab nobody expected. |
I was near Gangnam Station, planning to just pop into a convenience store for one thing: a drink. Simple, right? Just a can of something cold.
But then—right next to the counter—I spotted it.
My lifelong snack buddy: Shrimp Crackers (새우깡). Only this time, they weren’t ordinary Shrimp Crackers. — the faces of Netflix’s K-Pop Demon Hunters. Rumi, Mira, Zoey, Derpy, even the Saja Boys.
The bags were bold, shiny, and stamped with the faces of Netflix’s K-Pop Demon Hunters. Rumi, Mira, Zoey, Derpy, even the Saja Boys.
And just like that, my one-drink mission turned into a six-pack haul. Arms full of shrimp crackers, I marched to the register. The drink? Forgotten.
My Plan?
For about 10 seconds I considered keeping them sealed as a special collection. You know, like those friends who display limited-edition snacks in pristine rows.
But let’s be honest—me? I couldn’t resist. 🤭 So I ripped one open, hit play on K-Pop Demon Hunters, and settled in for the perfect binge-watch snack pairing.
Matching Packages with On-Screen Moments
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- Rumi: On her Shrimp Cracker pack, she’s front and center against a fiery orange background, radiating leader vibes. It instantly mirrors that unforgettable ramen-slurping scene where her confidence fills the frame.
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| Rumi on Shrimp Crackers — fierce leader energy, purple braid, and a yellow jacket that says she runs both the stage and the snack aisle.. |
- Mira: Her pack shows her in bright contrast — purple hair popping, yellow jacket blazing. It captures her rebellious, carefree aura, like when she grabs a handful of snacks mid-action.
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| Mira on Shrimp Crackers — purple hair, fierce stare, and streetwear that makes even a snack pack look like a runway. . |
- Zoey: The pack design leans playful, with her mischievous grin practically saying, “Share your snacks or else.” It’s the same energy as her anime moment trying to sneak food from her teammates.
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Zoey’s pack — playful mischief, snack stealer of the team. |
- Derpy: His Shrimp Cracker pack is pure fun — the bold blue tiger leaping across the design, nodding to Hojakdo folk art while still cheeky enough to feel like he might swipe your bag.
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Derpy’s pack — bold blue tiger, playful with a folk-art nod. |
- Saja Boys: Their pack is almost like a group poster, dark tones and idol-like charisma. It recalls that backstage ramen-sharing moment in the anime, making the snack bag feel like a souvenir from their concert.
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| Saja Boys — group poster vibes with idol charisma. |
Characters, a Bit Deeper
- Rumi: the bold leader, always pushing forward. On Shin Ramyun packaging, she is literally the face of “spicy energy.”
- Mira: stylish and untamed, the rebel soul. Her Shrimp Cracker pack fits like a stage outfit.
- Zoey: the mischief-maker, comic relief. Snack bags were made for people like her.
- Derpy: the tiger — rooted in Korean tradition, but played for laughs. A cultural nod with meme potential.
- Saja Boys: the charismatic idol group. Their ramen moments are pure idol behind-the-scenes fan service.
👉 And my personal favorite? Rumi. Because like a packet of Shin Ramyun at midnight, she’s not perfect—sometimes tired, sometimes overwhelmed—but she never stops showing up. That’s real leadership… and also why she’s the perfect late-night ramen spirit animal.
Shin Ramyun, the True Boss Fight
“Shin Ramyun packs too… but sorry, sold out already.” The clerk laughed as she broke the news.
Sold out? That wasn’t a disappointment—it was a quest.
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| Shin Ramyun BLACK × K-Pop Demon Hunters— limited-edition bowl and cup designs with character artwork from the collab. |
From that moment, I was on full Shin Ramyun hunting mode. Three stores, four stores later, I finally spotted the red bag shining like a treasure chest. Rumi, Mira, Zoey—smiling at me from the shelf.
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Finding the Shin Ramyun pack felt like beating the end boss. |
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| Rumi on Shin Ramyun — leader vibes meet spicy noodles, the perfect crossover of K-pop charisma and Korea’s #1 ramen. |
Shrimp Crackers + Shin Ramyun = The Ultimate Combo
Shrimp Crackers alone? Happiness.
Shin Ramyun alone? Happiness.
Together? Legendary.
A sip of spicy Shin broth, a crunch of shrimp cracker. Heat and crunch, spice and comfort, colliding in perfect harmony.
It wasn’t just dinner. It was a live-action fight scene paired with a snack commercial.
- Global launch: Nongshim released these collab snacks not just in Korea, but across North America, Europe, Oceania, Southeast Asia, and Mexico.
- Fandom power: Fans spotted ramen and crackers in the anime and shouted, “That’s Shin Ramyun! That’s Shrimp Crackers!” on social media. The meme energy literally made the collab real.
- Toomba sauce cameo: The collab even includes Shin Ramyun “Toomba All-Purpose Sauce,” rolled out in select markets.
- Sellout heat: Early limited sets sold out online very quickly, prompting a follow-up batch.
Practical Info — Launch & Availability
- Global announcement: Aug 20, 2025 — official collab revealed (Shin Ramyun, Shrimp Crackers, and “Shin Toomba Sauce”).
- Rollout window: Launch begins in late August 2025 with global regions including Korea, North America, Europe, Oceania, Southeast Asia, and Mexico.
- Netflix tie-in: Film premiered June 20, 2025 on Netflix; product timing aligns with the post-launch window.
- U.S. retailers: Walmart, Costco, Kroger, H Mart carrying the special-edition Shin Ramyun from mid-Sept 2025.
- Second batch: Six-cup Shin Ramyun packs (Rumi/Mira/Zoey art) announced in mid-Sept 2025.
- Korea-only special edition: A film-identical Shin Ramyun cup is exclusive to Korea.
Why This Collab Is Different
Most blogs or news sites stop at the basics: “When is it launching? Where can you buy it?”
But the real story is bigger.
It started with a single moment — characters in K-Pop Demon Hunters eating ramen and Shrimp Crackers. Fans caught it, shared it, memed it. “That’s Shin Ramyun! That’s Shrimp Crackers!” Social feeds exploded.
And here’s the twist: Nongshim listened. Instead of just riding the wave, they turned that meme energy into reality.
This isn’t a brand-only marketing stunt. It’s a K-food pop culture event co-created with fans.
That’s why opening a bag feels different. You’re not just snacking — you’re literally holding a piece of fandom history.
And Then… Soju Arrives 🍶
If you read my Soju post, you’ll remember I talked about Korea’s drinking culture and the magic of anju (food with alcohol).
Crispy Shrimp Crackers. Spicy Shin Ramyun. And then it hit me: “This combo needs soju.”
So yes—I ran back to the store, grabbed a chilled green bottle, and poured myself a glass. Ramen, shrimp crackers, soju, Netflix.
If you read my Soju post, you’ll remember the magic of anju — food with alcohol. Simple, silly, delicious. The kind of happiness you only find at 1 AM in your living room.
Beyond Snacks: The Pilgrimage
Here’s where things get wild: fans aren’t just eating the snacks—they’re going on real-life anime pilgrimages.
Spots like Namsan Tower are already becoming fan shrines, where people line up selfies with anime scenes. Imagine watching your favorite characters eat ramen, then standing in the very same spot the next day with your own steaming cup. That’s fandom in 4D.
Bonus — Night Drone Show at 뚝섬 (Ttukseom): On Sep 7, 2025, Seoul’s fall Hangang Drone Light Show featured a special K-Pop Demon Hunters theme (1,200 drones). Watch a great clip here. City notice is here.
👉 It’s only a short walk away, but deciding to go makes it feel like an adventure. If you’re curious too, drop a comment, hit subscribe — because maybe, just maybe, I’ll turn it into my own K-Pop Demon Hunters pilgrimage. 🍜✨
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